XBOX GAME STUDIOS CHIEF STEPS DOWN AMID LAYOFFS
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Craig Duncan has stepped down as head of Xbox Game Studios as the division prepares for significant workforce reductions. The departure marks another leadership shift during a turbulent period for Microsoft's gaming division.
■ MORE FROM THE GAMING DESK
Electronic Arts introduced EA Advertising, enabling brands to place dynamic, real-time ads directly into gameplay. The platform includes stadium signage and other integrated placements across EA's game portfolio.
Several Microsoft-owned studios, including Ninja Theory and Double Fine, are negotiating to purchase themselves back and become independent. The move comes as a potential alternative to studio closures.
Electronic Arts has established a new division focused on expanding in-game advertising across its titles. The move signals the company's commitment to monetizing player attention through ads.
Anbernic unveiled the RG Rotate, a retro gaming handheld featuring a 1:1 display that swivels out like the classic T-Mobile Sidekick. The device marks a departure from traditional square-shaped handhelds in the crowded retro gaming market.