THREADS ADDS LIVE CHAT FEATURE FOR EVENT COVERAGE

The feature enables simultaneous discussion among platform users watching the same event. Live chats operate within Threads communities—topic-specific social spaces introduced by Meta last year. Unlike Instagram's broadcast channels, which restrict communication to one-way messaging, Threads' live chats support interactive dialogue. Select creators, including Community Champions, can host these sessions. The addition positions Threads as a direct competitor to X's live conversation capabilities and strengthens its community-focused strategy. By embedding live discussions within existing communities, Meta aims to increase engagement during major events and trending moments. The feature rollout continues Meta's effort to differentiate Threads from competitors through community-driven features.