APPLE TV HITS $14.99/MONTH IN FOURTH PRICE HIKE

The price hike marks Apple's fourth increase for the streaming service in four years. The individual Apple One subscription tier—which bundles Apple TV+ with other Apple services—rose by $2 to $21.95 per month. Apple did not announce a transition period for current subscribers. The changes apply to both new and existing customers, according to reports from Deadline and Variety. Apple TV+ launched in 2019 at $4.99 per month. The service now costs three times that amount. Industry-wide, streaming platforms have consistently raised prices over recent years as they work toward profitability amid increased production costs and subscriber acquisition expenses. The move follows similar pricing adjustments from competing services like Netflix, Disney+, and others seeking to boost revenue from their subscriber bases.