PHIA SHOPPING APP ACCUSED OF FAKE CLICKS

According to Bloomberg reporting, Phia appears to be manipulating the affiliate commission system through deceptive click practices. Cookie stuffing involves placing tracking cookies on users' browsers without their knowledge, attributing purchases to fake referrals and generating fraudulent commissions. The practice is illegal under wire fraud and computer fraud statutes. Affiliate networks and retailers have long battled such schemes, which cost companies millions annually. Phia, founded by Gates and others, operates as a shopping recommendation app. The startup's alleged conduct raises questions about its business model and investor due diligence, given its substantial funding from prominent backers. The accusations add to ongoing scrutiny of affiliate marketing practices across the industry. Neither Phia nor Gates have publicly responded to the allegations.