Flipboard is acquiring Bluesky feed-building startup Graze, integrating its ad technology and creator monetization tools into its open social web platform.
The acquisition brings Graze's privacy-focused advertising capabilities and creator payment systems under Flipboard's umbrella. Graze built tools enabling users to construct custom feeds on decentralized networks like Bluesky, positioning itself as an alternative to algorithm-driven platforms.
Flipboard has been investing in open social web infrastructure, including support for ActivityPub and other decentralized protocols. The Graze acquisition accelerates this strategy by adding monetization options for creators operating outside traditional social media.
Financial terms were not disclosed. The deal reflects growing interest in building sustainable business models around federated social networks, which lack the advertising infrastructure of centralized platforms. Graze's technology addresses a key challenge for the open web: enabling creators to earn revenue while maintaining privacy standards.
The acquisition follows other moves by Flipboard to position itself as a hub for decentralized social content, competing against Twitter's dominance and building alternatives around user control and transparency.
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