INSTAGRAM TARGETS CONTENT AGGREGATORS

The update focuses on removing accounts that function primarily as content aggregators, uploading others' posts without creating new work or providing meaningful attribution. Instagram has long prioritized original creators, but this enforcement marks a more aggressive stance against reposting accounts. The policy aligns with the platform's broader effort to surface authentic creator content in user feeds. Accounts found violating the policy face potential removal or reduced distribution. Instagram did not specify exact enforcement mechanisms but indicated automated systems would detect patterns of repeated reposting. The move could affect accounts ranging from meme pages to news aggregators that curate content without original commentary. Creators who remix or transform content may face different treatment depending on the extent of original contribution. Instagram has not announced a transition period for affected accounts.