CHINESE STUDENTS TURN TO AI FOR COLLEGE PICKS

China's college admissions process ranks among the world's most rigorous, creating intense pressure for graduating students. Tech giants have capitalized on this anxiety by developing AI-powered guidance platforms that analyze student data and preferences against university requirements and job market trends. These tools process vast amounts of information—test scores, academic interests, family background, and career prospects—to recommend optimal university and major combinations. The platforms leverage each company's existing data infrastructure and user bases to reach students across the country. The trend reflects broader adoption of AI in education across Asia's largest economy. While the tools promise to democratize college planning by providing data-driven guidance, they also deepen reliance on algorithmic decision-making during a critical life transition. The systems' recommendations inevitably shape which fields attract talent and how educational resources flow through the country's university system.