BLUESKY NAMES TONI SCHNEIDER PERMANENT CEO

INDUSTRY DESK■ 1 MIN READ

FRI, JUL 10, 2026

■ AI-SUMMARIZED FROM 3 SOURCES ▸ TIMELINE

Toni Schneider has been promoted from interim to permanent CEO of Bluesky, four months after taking the role in March. Schneider, formerly CEO of Automattic, commits to leading the decentralized social platform.

Schneider replaced Jay Graber, who transitioned to chief innovation officer. The former Automattic CEO and True Ventures partner said he is "all in" on the unconventional social media platform. Bluesky has grown significantly since Graber's departure, attracting users seeking alternatives to X. The platform operates on an open protocol that allows users to own their data and switch between different applications and servers. Schneider's permanent appointment signals Bluesky's commitment to stability as it scales. His experience leading WordPress.com's parent company brings operational expertise to the emerging network. The move comes as Bluesky continues expanding its user base and features while maintaining its decentralized infrastructure model.

■ SOURCES

► TechCrunch ► Techmeme ► Engadget

■ SUMMARY WRITTEN BY AI FROM THE LINKS ABOVE

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BLUESKY NAMES TONI SCHNEIDER PERMANENT CEO

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