APPLE HARDWARE CHIEF RESTRUCTURES PRODUCT DESIGN

Srouji's restructuring consolidates key functions within Apple's hardware division, streamlining the path from conception to production. The reorganization places product design under revised oversight structures, a move intended to eliminate bottlenecks in the development cycle. Apple has faced pressure to maintain its innovation cadence across multiple product lines, from iPhones to Macs to wearables. The shake-up suggests the company aims to respond faster to market demands and internal development challenges. The specifics of which departments report to whom remain unclear, but the restructuring reflects a broader push at Apple to tighten operations. Srouji, who joined Apple in 2018 from Intel, has overseen the transition to custom silicon chips and expanded the company's in-house chip design capabilities. This marks the latest in a series of organizational changes at Apple as the company navigates supply chain pressures and competitive threats in hardware innovation.