Apple is expanding App Store bundles to include subscriptions from multiple companies later this year. The move mirrors existing video streaming bundles and could combine services like Instagram Plus and Tinder Platinum.
The tech giant announced it's broadening its bundling capabilities beyond single-company offers. Users will soon be able to purchase combined subscriptions across different apps and services through the App Store.
Apple is introducing two new bundle options. The first allows companies to partner and offer their subscriptions together—comparable to how streaming bundles currently combine Apple TV with Peacock and other platforms.
The second option, called Suites, offers subscription packages unavailable for individual purchase. These bundled-only offerings give developers new ways to package their services.
The expansion represents Apple's effort to streamline subscription management and potentially increase adoption by offering discounted bundle pricing. This approach capitalizes on consumer interest in bundled services while giving developers additional revenue opportunities.
The feature is expected to roll out in the coming months, though Apple has not specified an exact launch date.
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