AMAZON STRIPS JOB TITLES AT RING, BLINK

The internal memo signals a shift toward flattened organizational structure across the smart home divisions. Amazon has not publicly disclosed the rationale behind the change, though standardized titles could simplify workforce management across units. The move comes as Amazon continues optimizing operations after aggressive hiring during the pandemic. The company has already announced multiple rounds of layoffs across corporate divisions, eliminating thousands of positions. Ring and Blink, acquired by Amazon in 2018 and 2014 respectively, operate as separate product lines within the broader smart home ecosystem. The title consolidation suggests Amazon may be tightening organizational hierarchy or preparing for deeper integration between the units. Employees at the divisions will see changes reflected in their official records during the review process, though specifics on salary or role restructuring remain unclear.