YOUTUBE SETS AI VIDEO RULES, BLOCKS PAYOUTS FOR SOME

YouTube requires creators to clearly disclose when content is AI-generated, particularly in cases involving realistic depictions of real people, sensitive topics, or news events. Videos lacking proper AI disclosures face demonetization, preventing creators from earning revenue through the YouTube Partner Program. The policy applies to synthetically created or significantly altered video and audio. Creators must add labels in video descriptions and utilize YouTube's built-in disclosure tools. Violators may also face removal if content violates other platform policies. YouTube stated the rules aim to maintain transparency and protect viewers from misinformation while still permitting AI-generated creative content. The enforcement began rolling out to creators, with YouTube clarifying that legitimate use cases—such as educational or clearly fictional content—remain acceptable under the policy.