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YOUTUBE OVERTAKES NETFLIX IN DAILY VIEWING TIME

YouTube surpassed Netflix as the platform with the highest average daily viewing time globally in 2025, marking a significant shift in how people consume video content. YouTube's viewing time rose to 99.1 minutes per day, while Netflix declined to 93.4 minutes.

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Digital i: YouTube overtakes Netflix in average daily viewing globally, rising from 87.2 minutes in 2024 to 99.1 in 2025, while Netflix fell from 100.5 to 93.4 (Michael Savage/The Guardian)

Michael Savage / The Guardian: Digital i: YouTube overtakes Netflix in average daily viewing globally, rising from 87.2…

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