YOUTUBE ADDS CUSTOM FEEDS AND GIF COMMENTS

YouTube unveiled the new features at its Made on YouTube event, starting with US users. Custom Feeds, powered by large language models, allow viewers to create tailored video feeds based on specific interests or moods. Users can generate multiple feeds and switch between them, giving more granular control over what appears on their homepage beyond YouTube's standard algorithm. The GIF comment feature expands how users can respond to videos. Alongside custom feeds, YouTube aims to make the platform more personalized and interactive. The custom feed tool addresses viewer demand for better algorithm control, particularly useful for niche content communities. Microdrama enthusiasts will find it easier to follow their favorite shows through dedicated feeds. Both features represent YouTube's ongoing effort to balance algorithmic recommendations with user agency. Rollout to additional regions and non-US users remains unclear.