XREAL ONE PRO AR GLASSES DROP TO $599 PERMANENTLY

INDUSTRY DESK■ 1 MIN READ

FRI, APR 24, 2026

■ AI-SUMMARIZED FROM 1 SOURCE ▸ TIMELINE

Xreal has permanently reduced the price of its flagship One Pro AR glasses from $649 to $599, positioning the device $150 above the entry-level 1S model.

The One Pro features thin optics designed to minimize reflections and deliver crisp, contrast-rich visuals for content viewing. The permanent price cut makes the glasses more competitive in the AR market as adoption continues to accelerate. Xreal's pricing strategy now spans from the 1S at $449 to the One Pro at $599, offering consumers options across different budget levels. The One Pro remains the company's most advanced offering, emphasizing optical quality and user experience. The move reflects ongoing competition in the augmented reality space, where manufacturers are working to drive adoption through more accessible pricing. Xreal joins other companies adjusting price points as AR glasses mature beyond niche early-adopter products.

■ SOURCES

► The Verge

■ SUMMARY WRITTEN BY AI FROM THE LINKS ABOVE

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XREAL ONE PRO AR GLASSES DROP TO $599 PERMANENTLY

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