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XBOX PRICES SURGE UP TO €200 IN EU AND UK

INDUSTRY DESK1 MIN READ
SUN, AUG 2, 2026

■ AI-SUMMARIZED FROM 2 SOURCES ▸ TIMELINE

Microsoft has announced significant price increases for Xbox consoles in Europe and the UK, with some models jumping over 40 percent. The hikes follow the company's US pricing adjustments announced in June.

The 1TB Xbox Series X with disc drive is rising from £499.99 / €599.99 to £669.99 / €799.99—a 30 percent increase. The 512GB Xbox Series S faces steeper hikes, climbing from £299.99 / €349.99 to £429.99 / €499.99, representing a 43 percent jump. These marks Microsoft's latest round of console price increases as the current generation ages. The company has not provided a public rationale for the adjustments in European markets. The price hikes apply across Xbox's current lineup, affecting both disc and digital variants. EU and UK consumers will see the new pricing reflected at retailers, though exact implementation dates vary by region.

■ SOURCES

The VergeEngadget

■ SUMMARY WRITTEN BY AI FROM THE LINKS ABOVE

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