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XBOX EXPLORES EXCLUSIVES, IN-GAME ADS TO CUT COSTS

Xbox Chief Strategy Officer Matthew Ball discussed the company's potential return to console exclusives and using in-game advertising to offset rising development expenses in a new interview.

1 SOURCEFIRST SEEN JUN 12, 02:55 AM► READ THE ARTICLE

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Q&A with Xbox Chief Strategy Officer Matthew Ball about returning to console-exclusive releases, how using in-game ads could offset development costs, and more (Christopher Dring/The Game Business)

Christopher Dring / The Game Business: Q&A with Xbox Chief Strategy Officer Matthew Ball about returning to console-excl…

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