X SETTLES BOYCOTT CASE WITH WORLD FEDERATION OF ADVERTISERS

X filed suit against the WFA after the platform experienced significant advertising revenue declines following Musk's $44 billion acquisition in 2022. The company alleged that major advertisers, including Mars and Shell, organized a coordinated campaign to withdraw spending from the platform. The WFA, which represents major global advertisers, had been at odds with X over content moderation policies and brand safety concerns on the platform. These tensions escalated into legal action when X claimed the boycott violated antitrust laws. Terms of the settlement were not disclosed. The resolution concludes a multiyear dispute that highlighted the friction between Musk's vision for X and the advertising industry's concerns about the platform's direction. Advertising revenue remains critical to X's business model, and the settlement may help improve relationships with major brands considering their media spending.