X RAISES API LINK POSTING COST BY 1,900%

The price hike applies to all links posted via X's API, the interface third-party social media management software uses to integrate with the platform. The change marks another shift in X's monetization strategy under owner Elon Musk. Publishers and content managers already hesitant about X adoption may face additional friction. The platform has faced criticism that linking news articles can depress engagement metrics, creating a disincentive for news sharing. The increased cost compounds existing challenges for third-party developers. X has restructured its API pricing multiple times since Musk's takeover, introducing various paid tiers for different access levels. The move follows broader changes to X's creator monetization programs and advertising model. For publishers and agencies managing multiple accounts or posting frequently, the cumulative costs of API usage will rise significantly under the new pricing structure.