X LAUNCHES VIDEO REACTION FEATURE FOR CREATORS

The new 'React with Video' feature enables creators to respond to posts directly with video content, rather than relying solely on traditional text replies or quote posts. This addition aligns with X's broader strategy to enhance creator monetization and engagement tools. Video reactions provide a more expressive format for responses, potentially increasing interaction depth across the platform. The feature follows X's recent efforts to differentiate its creator ecosystem. The platform has been introducing various tools designed to make content creation more dynamic and rewarding. Video reactions will appear alongside existing response options, giving creators multiple ways to engage with posts. The feature is rolling out to users across the platform. The move reflects growing demand for richer interaction formats on social media, as platforms compete to offer creators more sophisticated publishing and engagement tools.