X LAUNCHES VIDEO EDITOR TO BOOST ORIGINAL CONTENT

The new video editor integrates directly into X's iOS app, allowing users to record and edit videos without leaving the platform. Features include multilingual caption support, green-screen effects, and standard editing capabilities. X's strategy targets the recurring problem of content theft on the platform, where users frequently repost videos without attribution or permission. By reducing friction in the content creation process, the company hopes creators will opt to produce original videos instead. The tool positions X as a competitor to TikTok and Instagram Reels, which offer native editing features. The multilingual caption support addresses a global audience, making content more accessible across regions. The rollout begins with iOS users, with no announced timeline for Android availability. X has not specified whether the editor will include monetization incentives to further encourage original content creation.