X is reducing payments to accounts that flood the platform with clickbait and rapid-fire news aggregation, according to head of product Nikita Bier.
The platform is targeting accounts that prioritize engagement-bait content over quality posts. This move affects creators in X's creator fund program, which pays accounts based on engagement metrics.
Bier did not specify the exact criteria for determining clickbait or provide details on payment reduction amounts. The decision reflects X's ongoing effort to improve content quality on the platform.
X's creator fund launched in 2021 to incentivize content creation. The program rewards accounts with verified followers and consistent engagement. The reduction in payments to low-quality content creators represents a shift toward prioritizing substance over sensationalism.
The change comes as X continues adjusting its monetization strategies following Elon Musk's acquisition in 2022. Previous updates to the creator fund have included engagement-based payment models and verification requirements.
The platform has not announced when the new payment adjustments will take effect or how accounts will be notified of changes to their compensation.
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