X is targeting large accounts that automatically reupload content from smaller creators to exploit its revenue-sharing system. The platform says it will enforce stricter rules against this practice.
X has announced enforcement actions against accounts engaging in systematic content theft. The platform says bad actors have been "programmatically reuploading content from smaller accounts" to capitalize on its creator revenue program.
This represents an attempt to combat what observers have called X's growing "copycat economy," where larger accounts duplicate smaller creators' posts to generate engagement and earnings without creating original material.
The crackdown comes as X works to retain creators on its platform amid competition from alternatives like Threads and Bluesky. Revenue-sharing programs have become central to X's strategy for attracting and keeping creators, but the system has been vulnerable to exploitation.
Details on enforcement mechanisms and penalties remain limited. X has not specified how it will identify violating accounts or what consequences they will face, but the announcement suggests the platform is implementing new detection systems.
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