:

WHATSAPP TESTS PAID SUBSCRIPTION WITH CUSTOM THEMES

INDUSTRY DESK1 MIN READ
MON, APR 20, 2026

■ AI-SUMMARIZED FROM 2 SOURCES ▸ TIMELINE

WhatsApp is testing WhatsApp Plus, a subscription tier offering cosmetic upgrades including custom chat themes, expanded pinned chats, and personalized icons. The move mirrors similar paid tiers from Instagram and Snapchat.

Meta is rolling out the premium subscription service to select users, focusing primarily on visual customization rather than core functionality upgrades. WhatsApp Plus subscribers will gain access to: - Premium stickers with special effects - Custom app themes and icons - Expanded pinned chat capacity - Custom chat lists - Personalized ringtones The subscription represents Meta's strategy to monetize WhatsApp beyond its ad-free model. Unlike some premium messaging services, WhatsApp Plus does not restrict core messaging features to paid users—all functionality remains available to free subscribers. The feature set is currently in testing through WhatsApp's beta program, with no official launch date announced. Pricing and availability remain undetermined.

■ SOURCES

TechmemeEngadget

■ SUMMARY WRITTEN BY AI FROM THE LINKS ABOVE

■ MORE FROM THE BIG TECH DESK

Ben Rosen, the influential venture capitalist and longtime chairman of Compaq Computer who backed Apple's early success, died this weekend at 93.

1H AGOIndustry Desk

Amelia Dimoldenberg's Chicken Shop Date show struggled to attract A-list guests a decade ago, but now publicists actively pitch major celebrities to appear on her platform.

10H AGOIndustry Desk

Apple Maps is now displaying paid advertisements to users in the US and Canada. The ads, marked with a blue icon, appear in search results and suggested places following Apple's March announcement of a business advertising program.

13H AGOIndustry Desk

VLC, the free and open-source media player, has surpassed 7 billion downloads worldwide. The milestone underscores the continued relevance of the decades-old software in an era dominated by paid streaming services.

15H AGOIndustry Desk

■ SUBSCRIBE TO THE DAILY BRIEF

ONE EMAIL, 5 STORIES, 06:00 UTC. UNSUBSCRIBE ANYTIME.