WHATSAPP TESTS PAID 'PLUS' SUBSCRIPTION WITH PREMIUM FEATURES

INDUSTRY DESK■ 1 MIN READ

MON, APR 20, 2026

■ AI-SUMMARIZED FROM 1 SOURCE ▸ TIMELINE

Meta is rolling out WhatsApp Plus, a paid subscription service offering premium customization options to a limited number of users. The tier includes exclusive stickers, custom themes, and enhanced chat management tools.

WhatsApp Plus subscribers gain access to several cosmetic and functional upgrades. The package includes premium sticker packs, multiple app themes, custom app icons, and exclusive ringtones. Practical features added through the subscription allow users to pin up to 20 chats—double the standard limit—and apply custom settings in bulk across conversations. Meta has not announced pricing or a full rollout timeline. The subscription is currently available only to a limited user group as the company tests market demand for paid features on its messaging platform. The move represents Meta's continued effort to monetize WhatsApp beyond its traditional ad-free model, following previous tests of premium business features. Whether the subscription expands to all users depends on uptake and feedback from the current testing phase.

■ SOURCES

► The Verge

■ SUMMARY WRITTEN BY AI FROM THE LINKS ABOVE

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