[BUSINESS]■ STORY TIMELINE

WALMART BUYS VIBE.CO FOR $1.4B TO EXPAND AD BUSINESS

Walmart has acquired Paris-based Vibe.co for $1.4 billion in cash, gaining technology that enables businesses to create and run targeted ads on streaming services and connected TVs. The deal includes retention bonuses of $180 million for top executives over four years.

2 SOURCESFIRST SEEN JUN 23, 03:25 PM► READ THE ARTICLE

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Walmart acquires Paris-based Vibe.co, which lets businesses create and run targeted ads on streaming services; Vibe.co's co-founders will join Walmart Connect (Brian Steinberg/Variety)

Brian Steinberg / Variety: Walmart acquires Paris-based Vibe.co, which lets businesses create and run targeted ads on st…

Techmeme+2h 50m

Walmart acquires Vibe.co, which lets businesses create and buy ads on CTVs, sources say for $1.4B cash; top executives get $180M to stay for four years (Sarah Nassauer/Wall Street Journal)

Sarah Nassauer / Wall Street Journal: Walmart acquires Vibe.co, which lets businesses create and buy ads on CTVs, source…

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