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UK STARTUP RAISES $20M FOR DIGITAL AVATAR CONCERTS

Unit1, a UK music tech startup, has secured £15m ($20m) in funding to recreate classic concerts using hyper-realistic digital avatars of living and deceased artists. The company aims to offer a lower-cost alternative to immersive shows like Abba Voyage.

1 SOURCEFIRST SEEN SEP 20, 01:00 PM► READ THE ARTICLE
The Guardian — Technology+0m

Unit1 hopes to offer lower cost version of shows such as Abba Voyage, showcasing living and dead artists in any venue Th…