TRUECALLER CUTS 70 JOBS AS AD REVENUE PLUMMETS 44%

The Swedish company's ad revenue dropped 44%, forcing management to reduce its workforce. Truecaller, which helps users identify spam calls and manage incoming communications, has relied heavily on advertising as a core revenue stream. The layoffs affect roughly 10% of Truecaller's total headcount. The company cited macroeconomic challenges and shifting advertiser spending patterns as contributing factors to the revenue decline. Truecaller has over 300 million users globally but has faced pressure to diversify beyond ads. The company previously introduced premium subscription features to broaden its income sources, though these efforts have yet to offset advertising weakness. The restructuring aims to align operating costs with current revenue levels. Truecaller did not announce specific plans to pivot its business model or expand alternative revenue channels.