[BIG TECH]■ STORY TIMELINE
TIM COOK'S ERA ENDS: EFFICIENCY OVER INNOVATION
Tim Cook's tenure as Apple CEO is concluding. While Steve Jobs defined the company through groundbreaking product design, Cook's leadership focused on operational excellence and financial performance.
The Verge+0m
The Cook era comes to a close. | Image: Cath Virginia / The Verge, Getty Images Under Steve Jobs, Apple released the g…