THREADS LAUNCHES LIVE CHATS FOR REAL-TIME MESSAGING

Threads users can now engage in Live Chats, expanding the platform's real-time communication capabilities. The feature allows participants to exchange messages, share multimedia content including photos and videos, post links, and react with emojis. The addition addresses growing demand for synchronous interaction on social platforms. Live Chats complement Threads' existing asynchronous conversation model, giving users flexibility in how they engage. The feature rollout is part of Threads' broader effort to increase user engagement since its debut last year. Real-time chat functionality has become standard across major social platforms, and Threads' implementation brings the service closer to competitive parity. Users can access Live Chats directly within the Threads app. The feature is currently rolling out to users globally.