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SUPERNATURAL REBOOTS VR FITNESS APP POST-META

INDUSTRY DESK1 MIN READ
WED, AUG 12, 2026

■ AI-SUMMARIZED FROM 2 SOURCES ▸ TIMELINE

Supernatural, Meta's VR exercise platform, is charting an independent course following the company's exit from Meta. The Head of Fitness detailed plans to revitalize the app outside the social media giant's ownership.

Supernatural, the VR fitness application previously owned by Meta, is preparing for life as an independent company. The platform's Head of Fitness outlined the strategy for rebooting the app after separating from Meta's control. The move comes as part of a broader trend of Meta divesting from certain projects. Supernatural, which offered guided fitness classes in virtual reality, aims to refocus its mission and expand its user base outside Meta's ecosystem. Details on the reboot include product enhancements and new fitness content offerings. The independent operation will allow the team to make faster decisions and tailor the app to community feedback without Meta's corporate constraints. The fitness VR space remains competitive, with multiple platforms competing for users. Supernatural's return to independence positions it to differentiate through specialized fitness programming and improved user experience. The company plans to launch its refreshed platform in the coming months.

■ SOURCES

EngadgetTechmeme

■ SUMMARY WRITTEN BY AI FROM THE LINKS ABOVE

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