STARTUP LAUNCHES AI TWINS OF WELLNESS INFLUENCERS

Onix describes its service as a "Substack of bots," positioning AI-powered digital twins as a new revenue stream for health and wellness personalities. Users can interact with these chatbots around the clock for personalized advice. The business model centers on subscription access to individual AI experts. Beyond advice, the platform creates opportunities for product promotion—allowing influencers to sell offerings through their digital counterparts. The startup enters a crowded field of AI applications targeting wellness and health guidance. Questions about accuracy, liability, and the ethics of commercializing expert advice remain relevant considerations. Onix's approach reflects broader trends in AI commercialization, where platforms attempt to transform existing personalities and expertise into scalable, always-available digital products. The model tests whether users will pay for AI versions of trusted figures, or if the novelty presents limited long-term appeal.