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SPOTIFY EXPANDS PODCAST PARTNER PROGRAM TO 35 COUNTRIES

INDUSTRY DESK1 MIN READ
THU, SEP 17, 2026

■ AI-SUMMARIZED FROM 1 SOURCE ▸ TIMELINE

Spotify is extending its podcast partnership program to 35 new countries, following strong creator payouts since revamping its video podcast terms in January.

The streaming platform reported that payouts to video podcast creators have increased by more than a third since the policy change earlier this year. The expansion brings Spotify's podcast partner program to a broader geographic footprint, enabling creators in these new markets to monetize their content through the platform. The move reflects Spotify's ongoing effort to compete in the podcast space and attract quality creators. Spotify's investment in creator compensation follows industry trends of platforms bolstering financial incentives to retain talent. The company has positioned podcasts as a key growth area alongside music streaming. The specific 35 countries were not detailed, though the expansion signals Spotify's commitment to scaling its creator ecosystem globally. The timing coincides with increased competition from Apple Podcasts and YouTube, which have also introduced monetization options for creators. Spotify has not announced additional changes to its podcast creator terms at this time.

■ SOURCES

TechCrunch

■ SUMMARY WRITTEN BY AI FROM THE LINKS ABOVE

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