SPOTIFY ADOPTS APPLE'S VIDEO PODCAST TECH

The adoption of Apple's streaming technology marks a step toward cross-platform compatibility in podcast distribution. Spotify-hosted video podcasts will now be accessible through Apple Podcasts using HLS, a standard video streaming protocol developed by Apple. This technical integration reduces friction for creators and listeners navigating multiple podcast platforms. Video podcasts hosted through Spotify's ecosystem can reach Apple's audience without requiring separate uploads or format conversions. The move reflects broader industry trends toward interoperability, allowing content to flow more freely across competing platforms. Both Spotify and Apple have invested heavily in podcast content, but technical barriers have sometimes limited discoverability and reach. No timeline for full rollout was specified. The implementation targets podcast hosting platforms integrated with Spotify's network, expanding the potential audience for video podcast creators.