SOUNDCLOUD LAUNCHES DIRECT MUSIC SALES FEATURE

The audio streaming platform introduced the feature to give listeners a direct way to support musicians while removing intermediaries from the transaction. Unlike competitors such as Bandcamp, which takes 10-15% commissions, SoundCloud is not charging fees on these sales. Artists can set up a storefront on their SoundCloud profile to sell tracks, albums, and merchandise. The move addresses a longstanding challenge for independent musicians who previously had to direct fans to external platforms like Bandcamp and Beatport to monetize their work. The beta rollout marks SoundCloud's effort to strengthen its creator economy offering as it competes with Spotify and Apple Music. The platform has previously introduced features like fan-powered royalties and artist subscriptions. This latest addition provides another revenue stream for creators already using SoundCloud to distribute music to listeners.