SNAPCHAT LAUNCHES AI SPONSORED SNAPS FOR BRAND CHATS

The feature places conversational ads within Snapchat's messaging interface, allowing brands to deploy AI agents that engage users in real-time dialogue. Rather than traditional static advertisements, users initiate conversations with brand bots to get shopping advice tailored to their interests. Snapchat positions AI Sponsored Snaps as a way to blend advertising with utility. The format lets users ask questions and receive recommendations without leaving the Chat tab, potentially reducing friction in the path to purchase. The move reflects broader trends in advertising, where companies are integrating generative AI into customer interactions. Snapchat joins other platforms experimenting with AI-driven ad experiences designed to feel less intrusive than conventional ads. The company didn't specify rollout timelines or which brands will participate in the initial launch. Snapchat continues testing various AI features across its platform as it competes with rivals like Instagram and TikTok for user engagement and advertiser spending.