Shelly launched a $49.99 security camera that operates independently of subscription services, though optional paid plans are available. The device marks the company's second budget hardware release this month.
The Shelly Camera captures 1080P video and requires no mandatory fees to function, undercutting competitors in the budget security space. Users can operate the camera standalone or opt into subscription services for expanded features.
The camera launches in black and white variants through Shelly's online store and third-party resellers. While Wyze offers 2K cameras at $40, Shelly's offering trades resolution for subscription-free operation.
The announcement follows Shelly's recent release of a flood sensor featuring extended battery life. The company continues positioning itself in the affordable smart home market, where devices often push users toward recurring subscription models.
The camera's exact availability date was not specified, though Shelly indicated a near-term launch. Pricing remains competitive for the no-subscription-required category, though potential buyers should weigh the 1080P limitation against alternatives in the same price range.
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