SAM ALTMAN'S ORB COMPANY FALSELY CLAIMS BRUNO MARS DEAL

Orb, the biometric company backed by OpenAI CEO Sam Altman, marketed a partnership with Bruno Mars that the artist's team says is entirely fabricated. When contacted by WIRED, a Bruno Mars representative stated: "To be clear, we were never approached … nor were we in any discussions regarding a partnership or tour access." The false claim raises questions about Orb's promotional practices and credibility. The company, which focuses on iris-scanning technology for identity verification, has positioned itself as a security solution for high-profile events and venues. This incident comes as Orb has faced scrutiny over its operations and expansion plans in various markets. The company has not yet publicly addressed the inaccurate partnership claim or clarified how the misinformation was distributed. The Bruno Mars camp's swift denial underscores the seriousness of misrepresenting celebrity endorsements or partnerships, a practice that can constitute false advertising.