ROKU'S FIRST OLED TVS DISCOUNTED UP TO $400

Roku's entry into the OLED TV market undercuts competitors with its $999 original retail price for the 55-inch Pro Series. The model features a 120Hz refresh rate OLED panel, four HDMI 2.1 ports, and support for Dolby Vision and HDR 10 Plus. Current discounts bring the 55-inch variant down to $699 using the promotional code ROKUOLED300 at checkout, reducing the price by $300. Larger models are also on sale with discounts up to $400. The OLED pricing is particularly competitive in the current TV market, where affordable OLED options remain limited. Roku's expansion into OLED panels represents a significant move in its television strategy, historically dominated by LCD models running the Roku operating system.