Roku has added four new channels to its streaming service, including dedicated feeds focused entirely on AI-generated content rather than traditional entertainment programming.
The streaming device maker's latest experiment expands its free ad-supported streaming television (FAST) offerings this week. While FAST channels typically help users discover classic films and series, Roku's new channels represent a shift toward algorithmically generated content.
Three of the four new channels feature reruns of established shows like Mad TV and Whose Line Is It Anyway? The fourth channel departs from this model by offering a continuous stream of AI-generated programming.
The move reflects growing industry experimentation with generative AI across streaming platforms. Roku joins other tech companies exploring how artificial intelligence can produce entertainment content at scale.
The strategy leverages Roku's existing ad-supported model, where viewership generates advertising revenue. AI-generated channels require minimal licensing costs compared to acquiring rights to existing shows, potentially improving profitability while raising questions about content quality and viewer engagement.
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