Roku's latest OS update introduces Roku Labs, a dedicated hub for experimental applications. The platform also expands personalized home screens, adds streaming subscription bundles, and rolls out additional features.
Roku Labs functions as a testing ground for developers to debut early-stage apps on Roku devices. The hub separates experimental software from the main app store, allowing users to opt into beta experiences.
The update also extends personalized home screens—which recommend content based on viewing habits—to additional markets. This feature was previously available in select regions.
Roku is integrating streaming subscription bundles into its platform, simplifying how users manage multiple services. The bundling feature streamlines subscription discovery and management directly within the Roku interface.
These changes reflect Roku's strategy to deepen its ecosystem engagement while maintaining a testing framework for emerging applications. The Labs hub specifically addresses developer demand for early-access distribution channels without impacting the stability of the primary app marketplace.
The update is rolling out to Roku devices now.
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