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ROBLOX LAUNCHES AI GAME BUILDER FOR MOBILE

AI DESK1 MIN READ
THU, JUL 16, 2026

■ AI-SUMMARIZED FROM 1 SOURCE ▸ TIMELINE

Roblox has unveiled Build, a new feature that allows users to create basic games through text prompts directly in its mobile app. The tool leverages both proprietary Roblox models and open-source AI models.

Build represents Roblox's latest venture into AI-powered creation tools, expanding the platform's accessibility for game development. Users can now input text descriptions to generate playable games without coding experience. The feature integrates multiple AI models, combining Roblox's internal technology with open-source alternatives. This hybrid approach aims to balance performance with cost efficiency. The move aligns with Roblox's broader strategy to embrace artificial intelligence. The company has previously incorporated AI tools to streamline development and enhance user experience on its platform. Roblox, which hosts millions of user-created games, positions Build as a gateway for non-technical users to participate in game creation. The mobile-first implementation makes the tool immediately accessible to Roblox's existing user base. The feature is currently available within Roblox's mobile application, though specific availability details and rollout timelines remain limited.

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