RIVIAN LAUNCHES AI VOICE ASSISTANT FOR VEHICLES

Rivian's new voice assistant, powered by the company's Rivian Unified Intelligence platform, is now available through a software update. The rollout covers all compatible Gen 1 and Gen 2 vehicles, with availability also planned for the R2 at launch. Access requires an active Connect Plus cellular service subscription or participation in an active trial program. The monthly tier costs $15, while annual subscribers pay $150. Rivian first announced the assistant at its AI and Autonomy Day event last year. The system leverages the company's multi-modal AI foundation, designed to integrate across vehicle operations. The voice assistant joins Rivian's broader push into autonomous and AI-driven vehicle features. The company has positioned connected services as a key revenue stream alongside vehicle sales, with the subscription model mirroring strategies used by traditional automakers and EV competitors. The rollout marks Rivian's next step in integrating advanced AI capabilities into its fleet, following years of development in autonomous driving technology and in-vehicle intelligence systems.