Rivian has added captain's chairs—its most-requested feature—to the 2027 R1S lineup without raising prices.
The electric SUV manufacturer responded to customer demand by introducing the seating configuration for its three-row R1S model. Captain's chairs replace the standard middle-row bench seat with two individual seats, increasing comfort and flexibility for passengers.
Rivian maintained existing pricing across the 2027 lineup, making the addition accessible to current buyers. The feature addresses a top customer request, reflecting the company's focus on practical improvements to its vehicles.
The R1S captain's chairs option provides independent seat adjustments and enhanced legroom compared to bench seating. This upgrade aligns with Rivian's strategy of incorporating owner feedback into product development as the company scales production.
The 2027 model year changes represent an incremental enhancement rather than a major redesign, allowing Rivian to respond quickly to market demand while maintaining price stability in a competitive EV market.
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