AI automation startup Relay is closing operations, with its staff transitioning to Google's Chrome team. The move signals Google's push to integrate AI capabilities directly into its browser.
Relay, an AI automation startup, has ceased operations as its team joins Google Chrome's engineering division. Founder and CEO Jacob Bank confirmed the transition in a statement.
"We have some really ambitious plans to help you work with AI in Chrome to get things done, and I'll have more to share soon," Bank said.
The shutdown represents a strategic acquisition of talent rather than a traditional company purchase. By bringing Relay's team into Chrome, Google appears to be accelerating its efforts to embed AI-powered automation features directly into the browser.
Relay had focused on building AI tools designed to automate repetitive tasks and assist users with productivity workflows. The startup's approach aligned with broader industry trends toward AI agents capable of handling complex, multi-step operations.
Google has been expanding its AI initiatives across products, from search integration with generative AI to Workspace applications. The Chrome team's acquisition of Relay's expertise suggests the company plans to introduce similar automation capabilities to its most widely-used product—Chrome has roughly 3.5 billion users globally.
The timing comes as competition intensifies among tech giants to integrate AI into everyday tools. Microsoft has embedded AI features into its Edge browser and Office suite, while Apple and other companies pursue similar strategies.
Bank's reference to "ambitious plans" hints at upcoming announcements, though Google has not disclosed specific features or timelines. The integration could range from AI-assisted form filling and search optimization to more sophisticated task automation within the browser environment.
Relay's shutdown follows a broader pattern of AI startups being acquired by larger tech companies seeking to bolster internal capabilities and talent. Rather than operating independently, promising AI teams are increasingly absorbed into major platforms where resources and distribution are readily available.
No financial details regarding the transition were disclosed.
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