[BIG TECH]■ STORY TIMELINE
PLUTO TV LAUNCHES REBRAND WITH ADS, NOSTALGIA
Pluto TV is rolling out a new advertising campaign, nostalgic programming slate, and technical upgrades to target budget-conscious streaming consumers. The push comes under leadership from David Ellison.
Bloomberg Tech+0m
Under David Ellison, the free ad-supported streaming service is reintroducing itself to budget-conscious consumers