[BUSINESS]■ STORY TIMELINE
OURA GOES PUBLIC AS RIVALS CIRCLE SMART RING MARKET
Oura, the long-dominant smart ring maker, is heading to public markets just as competitors intensify efforts to capture market share. The Finnish company faces growing pressure from a wave of new entrants pursuing varied strategies.
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While Oura has largely dominated the smart ring market for years, a growing number of rivals are now racing to dethrone…