OpenAI has signed a licensing agreement with Getty Images to display the photography platform's content in ChatGPT search results. Getty Images shares surged 200% in premarket trading following the announcement.
OpenAI and Getty Images have formalized a partnership that grants the AI company access to Getty's extensive image library for use in ChatGPT and other AI search applications.
Under the deal, OpenAI will be able to display Getty Images content in AI-powered search results, marking a significant licensing arrangement as major content providers increasingly negotiate terms with generative AI companies. The agreement includes financial terms that Getty Images did not disclose in detail, though the company noted it establishes a model for fair compensation of content creators.
Getty Images' stock price responded dramatically to the announcement, jumping approximately 200% in premarket trading Monday. The surge reflects investor confidence in the company's strategy to monetize its archive through AI partnerships rather than pursue litigation against AI firms.
This deal represents one of the more prominent licensing agreements between a major content provider and an AI company. Getty Images previously filed lawsuits against Stability AI and Midjourney for unauthorized use of its images in training datasets. The OpenAI partnership signals a shift toward negotiated arrangements.
For OpenAI, the arrangement enhances ChatGPT's capabilities by providing access to a vetted, high-quality image library with proper licensing protections. The move addresses concerns about copyright and attribution in AI-generated content.
Getty Images CEO Craig Peters stated the deal demonstrates how AI companies and content creators can work together beneficially. The company has positioned itself as a defender of photographer and artist rights while remaining open to partnerships that fairly compensate creators.
Other content providers and media companies are watching developments closely as the licensing landscape for AI training and deployment evolves. The Getty-OpenAI agreement may establish a precedent for how major platforms negotiate content access with generative AI developers.
Financial details of the long-term agreement were not fully disclosed, though Getty Images indicated the partnership includes revenue opportunities for the company.
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