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NETFLIX AD TIER SURPASSES 250M USERS, DOUBLES AGAIN

INDUSTRY DESK1 MIN READ
WED, MAY 13, 2026

■ AI-SUMMARIZED FROM 1 SOURCE ▸ TIMELINE

Netflix's ad-supported plan reached 250 million monthly viewers in 2025, more than doubling its user base for the second consecutive year. The company generated $1.5 billion in ad revenue last year and plans to expand ad placements across the platform.

Netflix's $8.99-per-month ad-supported tier continues its rapid expansion, jumping from 94 million users in 2024 to over 250 million globally. The streaming giant announced these figures during its 2026 upfront presentation to advertisers. Ad revenue climbed to $1.5 billion in 2025, reflecting the tier's growing profitability. The company now plans to introduce ads in additional areas of its service starting next year, signaling Netflix's commitment to maximizing ad inventory. The ad-supported plan has become a critical revenue driver as Netflix seeks diversification beyond subscription fees. The strategy appears to be paying off, with the tier's sustained growth demonstrating advertiser demand and user acceptance of the lower-cost option. Netflix has not disclosed specific details about where new ads will appear on its platform.

■ SOURCES

The Verge

■ SUMMARY WRITTEN BY AI FROM THE LINKS ABOVE

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