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NETFLIX AD TIER HITS 250M VIEWERS, EXPANDING GLOBALLY

Netflix's ad-supported tier has grown to 250 million monthly active users, nearly tripling from 94 million in 2025. The company is expanding to 15 new countries and testing personalized ad tools.

2 SOURCESFIRST SEEN MAY 13, 09:21 PM► READ THE ARTICLE

Engadget+0m

Netflix's ad tier now has a whopping 250 million monthly users

Advertising has become big business for the streamer.

Techmeme+1h 14m

Netflix says its ad tier now has 250M monthly active viewers, up from 94M in 2025, and is expanding to 15 new countries, as it tests an ad personalization tool (Emma Roth/The Verge)

Emma Roth / The Verge: Netflix says its ad tier now has 250M monthly active viewers, up from 94M in 2025, and is expandi…

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